A machine is describing your company to buyers.
Do you know which version they are hearing?

AIWorthy independently measures how AI platforms find, describe, and recommend companies — then checks those answers against the public record.

Built by a former journalist and enterprise brand leader with deep search, PR, social, and digital measurement experience.

We sell the measurement, not the fix.

See the panels and the methodRead the published research

The problem is not always a hallucination

Sometimes AI gets a company plainly wrong. More often, the problem is harder to see.

A buyer describes exactly the problem you solve, and the answer is three other firms. Nothing crashes. No false statement triggers a correction. You simply never enter the consideration set — and there is no analytics event to tell you the opportunity existed.

Somewhere between the position you built and the version AI repeated, a gap opened. AIWorthy measures that gap.

Published research

Published

Ask AI the Way a Person Would, and the Warning Disappears

Three of five AI platforms cited no sources across 420 responses. Asked for a 2026 federal tax figure with the year stated, they flagged their own uncertainty three times in four. Asked the way a practitioner actually asks, that fell to one in four, and unqualified answers built on outdated numbers more than tripled.

No firm is measured in this study. The rated party is the platform, and the ground truth is the federal record itself.

14 federal thresholds · 700 responses · five platforms · Collected August 2026

Read the study →Method and artifacts →

Publishing in September

Two baseline studies, publishing September 2026. Panels, screens, and methods are published in advance. Findings are published in full.

10 accounting firms

Triangle-area firms performing Single Audit engagements, identified from the federal audit record by published criteria. 250 responses across five AI platforms, 1,443 citations, checked against the federal record.

Single Audit · Research Triangle · Collected July 2026 · Publishing September

Panel and method →
15 advisory firms

Registered investment advisers drawn at random from the SEC's IAPD register with screens fixed in advance. 2,625 responses across five platforms, 13,621 citations, checked against Form ADV.

Wealth management · Research Triangle · Collected July 2026 · Publishing September

Panel and method →
0 firms who asked to be included

Inclusion cannot be requested, declined, or purchased. Panels are drawn from public registers by published screens before any question is asked. Every measured firm receives its own findings before publication.

Census design · Applies to all AIWorthy studies

How panels are built →

See the panels and screens →

Why our questions are different

Every question comes from a dated public source.

AIWorthy begins with evidence. We derive each question from a dated public source — a regulatory filing, a federal disclosure, or another verifiable account of what the firm actually does. If we ask whether a firm appears for benefit-plan audits, it is because the record shows that firm performing benefit-plan audits.

Before collection begins, we freeze the question set and publish its digital fingerprint. The questions cannot be quietly rewritten after the answers arrive.

We can show you the question, the source behind it, the date we captured it, and the record of whether anything changed.

Independent by design

Many visibility reports lead naturally to an optimization engagement. AIWorthy is built differently.

We measure and report. We do not sell content, page changes, listings management, or a monthly program to improve the number we reported. Your team or agency decides what to do next — and when the work is complete, AIWorthy can measure again.

That separation gives firms a finding they can trust, and agencies a measurement partner that will not compete for the work.

We measure the record and the retelling. We do not sell the rewrite.

Built for markets where accuracy matters

For firms in regulated and professional markets

Advisory, accounting, legal, engineering, and healthcare-services organizations that have built a real position — and need to know whether AI preserved it.

For marketers →

For agencies serving those firms

Your client will not accept your own numbers as evidence forever. AIWorthy supplies independent measurement you can commission, deliver under your cover, and put in front of a client — attributed to us, delivered by you. We don't sell optimization, so we will never compete for the account.

For agencies →

Your company has a public record. AI is writing the retelling.

hharreld@aiworthy.ai