Most mid-market companies aren't. More than 73% of brands have zero mentions in AI-generated responses — even brands with strong Google rankings, real market presence, and real budgets behind them.
AI engines don't read authority the way Google does. They weight third-party citations, entity structure, and content architecture differently — and most companies weren't built for that. Which means a brand that spent years and real money earning top Google rankings is now discovering that when someone asks ChatGPT or Perplexity for a recommendation, that brand simply doesn't exist.
The CMO of a $50M DTC brand asks about their category. Their competitor shows up three times. Their brand doesn't appear once. Their SEO agency doesn't have an answer. And the enterprise tools built to fix this are priced for companies three times their size. That's the gap. That's where AIWorthy works.
They're optimizing for AI engines without fixing the technical and authority foundation that AI engines use to decide who to trust. Surface-level changes. Vendor-written frameworks. A lot of wasted budget.
Heather Harreld has spent a decade building organic authority for major brands — managing content architecture for companies doing hundreds of millions in revenue, earning real first-page rankings and legitimate third-party citations. Those same signals are what AI engines now use to decide who gets recommended. Most consultants flooding the AI search market understand the new tools. They've never managed a real SEO program at scale. AIWorthy doesn't have that gap.
"The question isn't whether AI search matters. It's whether you've built the foundation it's reading."
Developed SEO strategy that outranked the CDC and WHO for high-value public health queries
Built organic authority programs for brands with $100M+ in annual revenue
Publishes original AI visibility research tracking mid-market companies across five platforms monthly
10+ years managing content architecture at enterprise scale
Every month, AIWorthy tracks five named mid-market companies across five industry verticals. We run the same standardized prompts across ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Claude using a consistent scoring rubric. Not enterprise benchmarks. Not startup case studies. Mid-market brands, real data, every month.
Let's find out if you're the answer.